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Women, Infants & Children (WIC)


What is WIC?

WIC is a nutrition program that provides nutrition and health education, healthy food, and other services free of charge to Colorado families who qualify. WIC stands for Women, Infants, and Children.

For more information, contact:

  • Jo Jancar, Otero County Health Department Program Director, at 719-383-3052
  • Rocky Ford WIC Educator at 719-383-5306


What does WIC offer?

WIC's goal is to help keep pregnant and breastfeeding women and children under age 5 healthy. To do this, WIC provides:

  • Personalized nutrition consultations
  • Checks to buy free, healthy food
  • Tips for eating well to improve health
  • Referrals for medical and dental care, health insurance, child care, housing and fuel assistance, and other services that can benefit the whole family.
  • Breastfeeding support, nutrition and health education on a variety of topics including meal planning, maintaining a healthy weight, picky eaters, caring for a new baby and shopping on a budget.

Who is WIC for?

WIC is for all kinds of families: married and single parents, working or not working. If you are a father, mother, grandparent, foster parent, or another legal guardian of a child under 5 you can apply for WIC for your child. You can participate in WIC if you:

Live in Colorado

  • Have a nutritional need (WIC staff can help you determine this)
  • Are pregnant or breastfeeding, and/or have a child under 5
  • Have a family income of less than the limits on the income eligibility guide.
  • If you currently get TANF, Food Stamps, or Medicaid, you are automatically income-eligible. Foster children under age 5 are automatically eligible for WIC.

Can men participate in WIC?

WIC welcomes men! WIC recognizes the important role that fathers, grandparents, stepparents, and other guardians play in caring for children. Fathers and other caregivers of children under 5 are encouraged to enroll and bring children to appointments, attend nutrition and health education, and use WIC checks in grocery stores.

What can I buy with WIC checks?

WIC checks are easy to use. Just take them with you when you go grocery shopping and use them to get free healthy food, including milk, eggs, cereal, juice, cheese, infant formula, carrots, peanut butter, dried beans/peas, tuna, etc.

Access information about WIC foods; all links will open in another window:


How do I apply for WIC?

In Crowley or Otero Counties, call or visit one of these WIC program offices, or call WIC Program Director Jo Jancar at 719-383-3052.

La Junta Office:


13 W 3rd St, Rm 111

La Junta, CO 81050

Rocky Ford Office:


811 South 13 St

Rocky Ford, CO 81067

The WIC program is an equal opportunity provider.

In accordance with Federal law and U.S. Department of Agriculture policy, the WIC program is prohibited from discriminating on the basis or race, color, national origin, sex, age, or disability.